• Utkarsh and Singh, H. (2023), "How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company identification",Marketing Intelligence & Planning, ahead-of-print https://doi.org/10.1108/MIP-06-2023-0269
• Harmanjit Singh, Somnath Chakrabarti,  Utkarsh (2023) "How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective", Computers in Human Behavior, https://doi.org/10.1016/j.chb.2023.107677
• Prashant Kumar and Utkarsh, 2023 "Effects of in-store information quality and store credibility on consumer engagement in green retailing" Journal of Retailing and Consumer Services,  https://doi.org/10.1016/j.jretconser.2022.103195
• Pandey, A. and Utkarsh (2023), "Determinants of positive financial behavior: a parallel mediation model", International Journal of Emerging Markets, ahead-of-print. https://doi.org/10.1108/IJOEM-01-2022-0124
• Utkarsh. (2022). Tangible and intangible quality cues in service advertising: A construal level theory perspective. Journal of Global Scholars of Marketing Science, 1-17.
• Datta, S., & Utkarsh (2022). A qualitative study proposing service quality dimensions for video-on-demand services through over-the-top medium. International Journal of Pervasive Computing and Communications. https://doi.org/10.1108/IJPCC-05-2021-0122
• Utkarsh, & Gupta, R. K. (2022). Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective. Journal of Retailing and Consumer Services, 65. https://doi.org/10.1016/j.jretconser.2021.102879
• Utkarsh, & Sigala, M. (2021). A bibliometric review of research on COVID-19 and tourism: Reflections for moving forward. Tourism management perspectives, 40. https://doi.org/10.1016/j.tmp.2021.100912
• Utkarsh, A Pandey, A Ashta, E Speigelman, & A Sutan (2020) Catch Them Young: Impact of Financial Socialization, Financial Literacy, and Attitude toward money on Financial Well-being of young adults. International Journal of Consumer Studies, 44(6), 531-541.
• Utkarsh, Pandey, A., Ashta, A., Spiegelman, E., & Sutan, A. (2020). Exploration of financial stress indicators in a developing economy. Strategic Change, 29(3), 285-292.
• Utkarsh, Sangwan, S., & Agarwal, P. (2019). Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge. International Journal of Consumer Studies, 43(1), 46-57.
• Utkarsh, Agarwal, P., & Medhavi, S. (2019). Effect of consumer self-confidence and previous experience on information source preference. International Journal of Indian Culture and Business Management, 18(2), 137-151.
• Utkarsh, & Gupta, N. (2019). Message strategy of promotional e-mails in India: A content analysis. International Journal of Electronic Marketing and Retailing, 10(4), 351-367.
• Utkarsh. (2018). Examination of Credence and Non-Credence Service Advertisement Strategies in the United States and India. Services Marketing Quarterly, 39(3), 240-259.
• Utkarsh. (2017). Individual differences in consumer information search for services: A multiple mediation study. Journal of Retailing and Consumer Services, 37(July), 33-42.
• Utkarsh, Maurya, H., & Medhavi, S. (2016). Differences in advertising strategies of service marketers: A content analysis. Services Marketing Quarterly, 37(2), 109-124.
• Utkarsh, & Medhavi, S. (2015). Information search behaviour of service consumers: Review and future directions. The Marketing Review, 15(2), 201-219.
• Utkarsh, & Gupta, D. D. (2014). Assessing the website effectiveness of top ten tourist attracting nations. Information Technology & Tourism, 14(2), 151-175.

Marketing Management, Marketing Research, Consumer Behaviour, Retail Management

Awards

• Director’s Commendation Award 2018 and 2019 for significant research contribution at T A Pai Management Institute
• Late GD Sardana Young Scholar Award 2016 by BIMTECH Noida
• Young Faculty Participant 2016 at 4th AIM-AMA Sheth Doctoral Consortium held at IMT Ghaziabad
• Awarded Junior Research Fellowship by University Grants Commission (UGC-JRF)

Chairperson - Placement & Corporate Relations (July 2022- till date)