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Journal Publications

Journal Publications

Journal Publications

S.NO TITLE
141 Chakrabarti, S., Chadha, V., & Agarwal, R. (2019). Bhuira Jams: changing lanes to break logjam. Emerald Emerging Markets Case Studies, 9(2).
142 Chakraborty, K., Mondal, S., & Mukherjee, K. (2019). Critical analysis of enablers and barriers in extension of useful life of automotive products through remanufacturing. Journal of Cleaner Production, 227, 1117-1135.
143 Samal, A., Patra, S., & Chatterjee, D. (2019). Impact of culture on organizational readiness to change: context of bank M&A. Benchmarking: An International Journal, https://doi.org/10.1108/BIJ-10-2019-0454.
144 Choudhury, S. S., & Chatterjee, D. (2019). CGPL—Survival Through Engagement at a Time of Turbulence. Global Business Review, https://doi.org/10.1177/0972150919862944.
145 Badola, A., & Agrawal, R. K. (2019). Discovering an entrepreneur's journey from idea to reality: a phenomenological study. International Journal of Entrepreneurship and Small Business, https://doi.org/ 10.1504/IJESB.2019.10029760.
146 Amawate, V., & Deb, M. (2021). Antecedents and consequences of consumer skepticism toward cause-related marketing: Gender as moderator and attitude as mediator. Journal of Marketing Communications, 27(1), 31-52.
147 Mondal, J., & Chakrabarti, S. (2019). Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions. Journal of Interactive Advertising, 19(2), 148-167.
148 Adil, M., Nasir, M., Sadiq, M., & Bharti, K. (2020). SSTQUAL model: assessment of ATM service quality in an emerging economy. International Journal of Business Excellence, 22(1), 114-138.
149 Pathak, S., Krishnaswamy, V., & Sharma, M. (2019). Impact of IT practices and business value of IT measurement. International Journal of Productivity and Performance Management, 69(4), 774-793.
150 Chakrabarti, S., & Makhija, M. (2019). Exploratory study on variables impacting display advertising spend of leading advertisers in the USA. Journal of Marketing Communications, https://doi.org/10.1080/13527266.2019.1646306.

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