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S.NO	Author(s)	Title	Journal	Month	Year
1	M Deb, A Ghosh, Y Shukla	Storytelling Ads, Narrative Transportation, Retrospective Reflexivity, and Attitude Towards Brands: Role of Independent Versus Interdependence Self-Construal	Psychology & Marketing	March	2025
2	H Kumar	Intelligent Detection of Potholes Using SSD Algorithm and Auto-Alert Notification System for User	Data, Information and Computing Science	December	2024
3	Jain, D., Kumar, A., & Jindal, K.	Investor reactions to sustainability index dynamics: asymmetries from the Asian market perspectives	Journal of Economic Studies	February	2025
4	Batra S.; Vohra N.	Exploring the linkages of cognitive style and individual innovativeness	Management Research Review	July	2016
5	Behera P.K.; Mukherjee K.	Application of DEMATEL and MMDE for analyzing key: Influencing factors relevant to selection of supply chain coordination schemes	International Journal of Information Systems and Supply Chain Management	NA	NA
6	Vishwakarma A.; Kulshrestha M.; Amulya Nyathikala S.; Kulshreshtha M.	Cost efficiency benchmarking of urban water supply utilities: The case of an Indian state	Water and Environment Journal	July	2016
7	Uniyal D.P.	An exploratory approach to develop a new scale to measure the construct of shopping involvement	Journal for Global Business Advancement	February	2013
8	Srivastava M.; Kaul D.	Exploring the link between customer experience-loyalty-consumer spend	Journal of Retailing and Consumer Services	July	2016
9	Deb M.; Sinha G.	Impact of culture on religiosity, cosmopolitanism and ethnocentrism	Asia Pacific Journal of Marketing and Logistics	December	2015
10	Saha S.; Mukherjee K.; Chandra B.	Channel distribution performance in cold chain management: A comparative scenario between two states of india	Indian Journal of Marketing	December	2014

Showing 1 to 10 of 541 entries

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