• Narwal, P., & Rai, S. (2022). Individual differences and moral disengagement in Pay-What-You-Want pricing. Journal of Business Research, 149, 528-547.
• Rai, S., & Narwal, P. (2022). Examining the impact of external reference prices on seller price image dimensions and purchase intentions in pay what you want (PWYW). Asia Pacific Journal of Marketing and Logistics, 34(8), 1778-1806.
• Narwal, P., Nayak, J. K., & Rai, S. (2021). Assessing customers' moral disengagement from reciprocity concerns in participative pricing. Journal of Business Ethics, 1-18.
• Narwal, P., & Nayak, J. K. (2020). How consumers form product quality perceptions in absence of fixed posted prices: Interaction of product cues with seller reputation and third-party reviews. Journal of Retailing and Consumer Services, 52, 101924.
• Narwal, P., & Nayak, J. K. (2020). Towards a new price discrimination strategy: Exploring Pay-What-You-Want pricing in multi-channel retailing. Asia Pacific Journal of Marketing and Logistics, 32(4), 975-998.
• Narwal, P., & Nayak, J. K. (2019). How consumers respond to social norms: an evidence from pay-what-you-want (PWYW) pricing. Journal of Consumer Marketing, 36(4), 494-505.
• Narwal, P., & Nayak, J. K. (2020). Investigating relative impact of reference prices on customers’ price evaluation in absence of posted prices: a case of Pay-What-You-Want (PWYW) pricing. Journal of Revenue and Pricing Management, 19, 234-247.

• Marketing Management 
• Consumer Behaviour
• Pricing Management
• Social Psychology: Applied Marketing Perspectives

UGC, NET- JRF (2014)  

• Chairperson, Research & Ranking (July 2022 to present)
• Hostel Warden (July 2020 – June 2022)

PhD: Marketing/Department of Management Studies / Indian Institute of Technology Roorkee
Masters: MCom/University of Delhi
Bachelors: BCom(H)/ Kirori Mal College /University of Delhi

Behavioural pricing, Consumer Behaviour, Price Psychology, Participative pricing