Associate Professor
Marketing
+91-7900444091(Ext-214)
madhurima[dot]deb[at]iimkashipur[dot]ac[dot]in
Biography
Dr. Deb started her career as an Assistant Manager in a Consulting company in 2007. As Assistant Manager, she worked on numerous projects with clients like ITC, TATA, UBS, Limitless, etc. She obtained her PhD from the Indian Institute of Technology Kharagpur. Her thesis was "Customer Relationship Management (CRM) Practices in Indian Retail Sector". She has over four years of research experience and more than seventeen years of teaching experience. She has published papers in various Journals and conferences of International and national repute. She works in Consumer Behaviour, Technology, Branding, Tourism, Relationship Marketing, Market Research techniques etc.
Courses in PGP
- Marketing Management-I
- Sales and Distribution Management
- Strategic Brand Management
Courses in FPM & EFPM
- Quantitative Research Methods
- Advances in Consumer Behaviour
- Advances in Brand Management
Courses in EPGP
- Marketing Management-I
- Product and Brand Management
- Sales and Distribution Management
- Highly Commended Award Winner: Emerald Literati Network Awards for Excellence (2018).
- Awarded Best Paper Award in Globalizing Brand India: Opportunities and Challenges, (2015).
- Awarded Best Professor in Marketing Management by World Education Congress 2013.
- Highly Commended Award Winner: Emerald Literati Network Awards for Excellence (2013).
- Best paper award: 4th Annual General Business Conference at Sam Houston State University, Houston, Texas (2012).
- Best paper award: 7th AIMS International Conference on Management, IIM Bangalore (2009)
- Best paper award: AIB at IILM, Delhi (2006) 8. Best paper award: World congress on lateral computing at IISc Bangalore (2004) 9. Qualified JRF/NET by UGC (University Grant Commission (2003).
- July 2022- June 2024 Chairperson - Marketing area
- January 2022 to January 2024 (for two years): First Appellate Authority (FAA) at IIM Kashipur
- Member DISCOM since the past one year (approx.)
- Member Alumni committee (past two years)
- July 2020 - June 2022 Chairperson - Research
- 10 July 2019 - June 2020 Chairperson - Marketing area
- 18 June 2018 - June 2020 Chairperson Library at IIM Kashipur
- 18 June 2018 till date Co-Chair Internal Complaint Committee at IIM Kashipur
- 22 April 2013 to 15 June 2016 Chairperson Admissions at IIM Kashipur
- December 2013 to March 2017 Presiding Officer Internal Complaint Committee at IIM Kashipur
- November 2013 to June 2016 Co-Chair Student Affairs at IIM Kashipur
- Organized a two-day International Conference on “Globalization of Brand India: Opportunities and Challenges” on 18th and 19th of April 2015 at India Habitat Center, Delhi
She works in Consumer Behaviour, Technology, Branding, Tourism, Relationship Marketing, Market Research techniques etc.
- As Principal Investigator handled the “General Management Program” for Jubilant FoodWorks Ltd during February and April 2017 for a batch size of 110 participants.
- As Co-Director, coordinated and taught in ITI MDP
- Taught in V-Guard MDP
- Taught in series of TATA Chemical MDPs
- Taught in series of LIC MDPs
- Taught in BEL MDP
- Coordinated and taught in multiple Certifications Programs as Program Director (Co)
- Taught in multiple Certification Programs as faculty
INFO
CONTACT
Indian Institute of Management Kashipur Kundeshwari, Kashipur-244713 Uttarakhand
Phone : +91-7088270882, 7900444090,91,92,93
Email : info[at]iimkashipur[dot]ac[dot]in