Assistant Professor
Marketing
+91-7088270882(Ext -255)
gargi[dot]rawat[at]iimkashipur[dot]ac[dot]in
Biography
Gargi Rawat has a Ph.D. in Marketing from the Indian Institute of Management Lucknow. She completed her B.Com (Honours) from Delhi University, and earned her M.Com from HNBG University. Her research interests include Transformative Consumer Research, Consumer Vulnerability, Social Exclusion, and Market Dynamics. Her work has been published in the International Journal of Consumer Studies.
- Rawat, G., & Dewani, P. P. (2021). Green Morning: Casting Social Media Strategy for Sustainable Business Growth. Academy of Marketing Studies Journal, 25(1), 1–10.
- Rawat, G., Dewani, P. P., & Kulashri, A. (2022). Social exclusion and consumer responses: A comprehensive review and theoretical framework. International Journal of Consumer Studies, 46(5), 1537–1563. https://doi.org/10.1111/ijcs.12832
Marketing Management I, Marketing Management II, Marketing Research, and Unlocking Rural Potential (Experiential Learning)
PhD: Indian Institute of Management Lucknow
Masters: M.Com, SMJN (PG) College, Hemwati Nandan Bahuguna Garhwal University
Bachelors: B.Com (Hons.), Delhi College of Arts and Commerce, Delhi University
Transformative Consumer Research, Market Dynamics, and Consumer Vulnerability
CONTACT
Indian Institute of Management Kashipur Kundeshwari, Kashipur-244713 Uttarakhand
Phone : +91-7088270882, 7900444090,91,92,93
Email : info[at]iimkashipur[dot]ac[dot]in