Biography
Dr. Deepak Verma has Ph.D. in Marketing from Indian Institute of Management, Lucknow and MBA from IIM Kozhikode. He has worked in several leading organizations including PwC US Advisory, and Honda Motorcycle and Scooter India. His work has been published in Journal of Business Research, Computers in Human Behaviour, Online Information Review and Asian Journal of Management Cases. His research interest includes eWOM, and consumer behaviour.
- Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: a meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143, 107710.
- Verma, D., Dewani, P. P., Behl, A., Pereira, V., Dwivedi, Y., & Del Giudice, M. (2023). A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154, 113292.
- Verma, D., & Dewani, P. P. (2020). eWOM credibility: a comprehensive framework and literature review. Online Information Review.
- Verma, D., & Dewani, P. P. (2021). Enerzi Microwave Systems: Growth Strategies in Emerging Market. Asian Journal of Management Cases, 09728201211032892.
Marketing Management, B2B Marketing, Social Marketing, Structural Equation Modeling
PhD: Indian Institute of Management, Lucknow
Masters: Indian Institute of Management, Kozhikode
Bachelors: NIT Jamshedpur
E word of mouth, Consumer Behaviour, Branding, Consumer Ethics
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