OnYourMark – Marketing Club
OnYourMark – Marketing Club
About Details
The Marketing Club of IIM Kashipur OnYourMark was established on 16th January 2014, by the students to celebrate their sheer love for marketing. OYM’s raison-d-être is to create an amenable and nurturing ethos for the students of IIM Kashipur in all matters related to the field of marketing. The main aim of the club is to develop interest among the students and to help them have a clear understanding of marketing through a blend of practical and theoretical learning. We seek to help students explore their careers in the field of marketing and thus provide cogent support in their industry recruitment process. The club also focuses on helping the students have a clear and comprehensive understanding of marketing through various activities like interactive workshops, seminars, quizzes, competitions, and case studies. The club also gears students towards marketing by providing them with industry exposure to ace the various Corporate Competitions and other Inter and Intra college competitions.
OYM oversees several initiatives to achieve the club’s - Vision: To improve the Marketing Acumen of IIM Kashipur & build a culture of Marketing studies. Mission: Organizing student-centric events to involve maximum participation and benefits for all.
The club also gears students towards marketing by providing them with the industry exposure to ace the various Corporate Competitions and other Inter and Intra college competitions.
OYM oversees several initiatives to achieve the club’s
Vision: To improve the Marketing Acumen of IIM Kashipur & build a culture of Marketing studies.
Mission: Organizing student-centric events to involve maximum participation and benefits for all.
Chairperson
Associate Professor
MADHURIMA DEB
+91-7900444091
madhurima[dot]deb[at]iimkashipur[dot]ac[dot]in
Members
Events
Guerrilla MarFair: A Guerrilla marketing event enabling participants to create displays and advertise any brand. The event boasts an average participation of 100+ students this year.
Markaholic: The flagship case study competition of OYM which is an event conducted during Agnitraya, with participants coming from all the top B-schools like IIM Lucknow, IIM K, IIFT, etc. The participation this year was 1500+ teams and impressions of 45,000+.
Dumb-Char-ads: An offline Event with multiple rounds where every round is an elimination round. Each round contained a different activity/task. It involves teams to in-act the brands and also to come up with creative taglines for the brand. This year’s participation had 60+ teams.
Meme-Omento: Having the participation of 45+ teams, Meme-Omento is conducted to instill marketing knowledge in students about moment marketing through its quiz and meme-making rounds.
Pitch Please: An inter-college sales pitch event conducted on the UnStop platform with 107+ teams pan India. This event is a test of persuasion and zeal presented as a challenge to the participants. Participants need to pitch a product, an idea, or a sellable item, and winners will be decided on the basis of 'Creativity', 'Originality of the idea', 'Content', and 'Communication skills’.
Product Resurrection: Product Resurrection is an Intra college event that involves a test of creativity and problem-solving and bringing great products back to life with a Bang and presenting them in a modern and successful manner.
Online Week of Social Media Marketing: Participants create a video Advertisement based on the theme selected and strive to go viral on social media. This tests and hones the participant’s social media strategy and technique which is a quickly growing and required marketing skill.
Ambush Marketing: An offline event where the participants uses their creativity to implement the tactic of ambush marketing to ambush their rival teams during the Kashipur Premier League.
The club also conducts Dossier sessions so as to increase the Knowledge in the field of marketing with the objective to help the students perform better in studies and their placements.
