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SOMNATH CHAKRABARTI
SOMNATH CHAKRABARTI
Professor & Director (I/C)
Dean (Academics)

Marketing

+91-7900444093
(Ext-225)
somnath[dot]chakrabarti[at]iimkashipur[dot]ac[dot]in
Biography

Prof (Dr.) Somnath Chakrabarti, Professor – Marketing at IIM Kashipur, has obtained Ph.D. degree from Department of Management Studies, IIT Delhi, India; Master of Business Administration (MBA) degree from Oklahoma State University, Stillwater, Oklahoma, USA, and Bachelor of Engineering degree from REC/NIT, Durgapur, India. He has also obtained GloColl certificate based on participation at Harvard Business School programs in Boston and in Shanghai which has given him expertise in the case writing process. He has worked in industry between 1992 – 2002 in WIPRO and in leading MNC advertising agencies, and has been in academics in leading Management Institutes of India from 2002 onward. His research papers have been published (including multiple papers in some of these journals) in reputed and premier journals like International Journal of Consumer Studies, Journal of Retailing and Consumer Services, Computers in Human Behavior, International Journal of Advertising, International Journal of Bank Marketing, International Journal of Retail and Distribution Management, Journal of Marketing Communications, Journal of Interactive Advertising, British Food Journal, VINE Journal of Information and Knowledge Management, Journal of Non-Profit and Public Sector Marketing, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, IIMB Management Review (of IIM Bangalore), Decision (of IIM Calcutta), and Metamorphosis (of IIM Lucknow) among others. His numerous cases have been published in IVEY Publishing, Canada and in Emerald Emerging Markets Case Studies. He has global work experience in McCann Erickson, Sydney, Australia in sales response modelling research. He has been active as a teaching faculty and as a Program Director in many MDPs and Executive Development Programs. His teaching and research interests are in consumer behaviour, services marketing, integrated marketing communications, international marketing, and marketing strategy. He has been very active over the years in guiding several Doctoral scholars and many of whom have been already awarded Doctoral Degree (under him as TAC Chair).

Prof Chakrabarti has been active as an academic coordinator as faculty convenor of Doctoral Colloquiums and as faculty - chairperson of the very prestigious International Conference on Marketing Innovation conducted at IIM Kashipur in December 2023.

  • Harmanjit Singh, Somnath Chakrabarti,  Utkarsh (2023) "How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective", Computers in Human Behavior, https://doi.org/10.1016/j.chb.2023.107677
  • Jois, A., & Chakrabarti, S. (2022). Adapting and validating global knowledge branding scales in the education services sector. VINE Journal of Information and Knowledge Management Systems, https://doi.org/10.1108/VJIKMS-01-2022-0028
  • Yadav, A., & Chakrabarti, S. (2022). Brand hate: A systematic literature review and future research agenda. International Journal of Consumer Studies, https://doi.org/10.1111/ijcs.12772
  • Jois, A., Chakrabarti, S., & Pontevia, A. F. A. (2022). Exploring the Impact of Consumer Satisfaction on the Co-Creation of a Global Knowledge Brand. The Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 35, 52-75.
  • Gupta, R., & Chakrabarti, S. (2021). Kolkata Port Trust: Sailing the Ship Around. South Asian Journal of Management, 28(4), 169-194.
  • Yadav, A., & Chakrabarti, S. (2022). Brand Hate: A Systematic Literature Review and Future Research Agenda. International Journal of Consumer Studies. https://doi.org/10.1111/ijcs.12772
  • Jois, A., & Chakrabarti, S. (2021). Developing Global Brand Building Model in Management Education. International Journal of Business and Economics, 6(2), 150-178.
  • Mondal, J., & Chakrabarti, S. (2021). The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approach. Journal of Retailing and Consumer Services, 63. https://doi.org/10.1016/j.jretconser.2021.102695
  • Jois, A., & Chakrabarti, S. (2021). Globalization Journey Of Brand By Creating Experience Wave. Academy of Marketing Studies Journal, 25(5)
  • Kumar, A., & Chakrabarti, S. (2021). Charity Donor Behavior: A Systematic Literature Review and Research Agenda. Journal of Nonprofit & Public Sector Marketing, https://doi.org/10.1080/10495142.2021.1905134.
  • Mondal, J., & Chakrabarti, S. (2021). Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment. Journal of Retailing and Consumer Services, 60, 102484.
  • Singh, H., & Chakrabarti, S. (2020). Defining the relationship between consumers and retailers through user-generated content: Insights from the research literature. International Journal of Retail & Distribution Management, 49(1), 41-60.
  • Narang, A. S., Gumparthi, V. P., & Chakrabarti, S. (2020). Indraprastha Gas Limited: Formulating and Implementing a Go-to-Market Strategy. South Asian Journal of Management, 27(1).
  • Jois, A., & Chakrabarti, S. (2020). Complacency Leading to Reduced Competitive Intensity in the Indian Information Technology Services Sector Resulting in Diminished Market Opportunity. Global Business Review, https://doi.org/10.1177/0972150920926957.
  • Perannagari, K. T., & Chakrabarti, S. (2020). Analysis of the literature on political marketing using a bibliometric approach. Journal of Public Affairs, 20(1).
  • Perannagari, K. T., & Chakrabarti, S. (2019). Factors influencing acceptance of augmented reality in retail: Insights from thematic analysis. International Journal of Retail & Distribution Management, 48(1), 18-34.
  • Chakrabarti, S., Chadha, V., & Agarwal, R. (2019). Bhuira Jams: Changing lanes to break logjam. Emerald Emerging Markets Case Studies, 9(2).
  • Mondal, J., & Chakrabarti, S. (2019). Emerging phenomena of the branded app: a systematic literature review, strategies, and future research directions. Journal of Interactive Advertising, 19(2), 148-167.
  • Chakrabarti, S., & Makhija, M. (2019). Exploratory study on variables impacting display advertising spend of leading advertisers in the USA. Journal of Marketing Communications, https://doi.org/10.1080/13527266.2019.1646306.
  • Jois, A., Pallasena, R.K., & Chakrabarti, S. (2019). Freshdesk: Bringing in freshness in startup world. Journal of Information Technology Case and Application Research, 21(3-4), 140-150.
  • Chakrabarti, S., Trehan, D., & Makhija, M. (2018). Assessment of service quality using text mining–evidence from private sector banks in India. International Journal of Bank Marketing, 36(4), 594-615.
  • Chakrabarti, S., Kumar, N., & Upadhyay, A. (2018). Turnaround of struggling plant of DJSL Limited: Capital investment or operational improvement. Emerald Emerging Markets Case Studies, 8(3).
  • Debnath, A.M.,  Khan, M., & Chakrabarti, S, (2016). An Exploratory Study on Cultural Values and Brand Values for Luxury Accessory Brands in the Indian Market. Amity Business Review, 17(2).
  • Chakrabarti, S. (2013).The Influence of Opinion Leadership and Associated Measures among Owners of High End Smartphone Products in India. Journal of Marketing & Communication, 9(1), 4-12.
  • Chakrabarti, S. (2012). A Comparative Study of Consumer Innovators and Non Innovators among BSNL 3G Mobile Service Users. Journal of Marketing & Communication, 8(1), 4-11.
  • Chakrabarti, S. (2010). A Psychometric Examination of Steenkamp and Baumgartner Change Seeker Index Scale in Indian Context, Metamorphosis, 9(2), 7-22.
  • Chakrabarti, S. (2010). Factors influencing organic food purchase in India – expert survey insights. British Food Journal, 112(8), 902-915
  • Chakrabarti, S. (2009). Purchase of Organic Food – Influences of Consumer Innovativeness and Opinion Leadership Related Constructs. Business Perspectives, 11(2).
  • Chakrabarti, S., & Baisya, R. K. (2009). The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India. International Journal of Consumer Studies, 33(6), 706-714.
  • Chakrabarti, S., & Baisya, R. K. (2009). Purchase of Organic Food: Role of Consumer Innovativeness and Personal Influence Related Constructs. IIMB Management Review, 21(1), 18-29.
  • Chakrabarti, S., & Arora, A. P. (2007). Drivers of ad spend trends among global marketers. International Journal of Advertising, 26(3), 387-397.
  • Chakrabarti, S., & Baisya, R. K. (2007). Purchase Motivations and Attitudes of Organic Food Buyers. Decision, 34(1), 1-22.

PGP
Number Name Term
1 Marketing Management II II
2 Integrated Marketing Communication IV
3 Services Management (Marketing part) V
4 International Marketing VI

Feasibility Analysis of Air Connectivity for Delhi - Pantnagar Route, Consultancy Project carried out with Prof G. Sinha in 2013-14

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