Title: Fempreneurship Through Digital Platforms: The "Labyrinth Groove" and the "Barricades" Within

Author (s):: Mishra A.A.; Maheshwari M.; Pandey J.; Hassan Y.

Journal: Journal of Global Information Management

Month and Year: January 2023

Abstract: The picture of entrepreneurs is changing with technology and women increasingly utilizing digital agility to navigate their careers. While several studies examine digital and female entrepreneurship, few investigate their integration, especially the democratizing potential of digital platforms. This study explores whether digital agility helps women overcome gender barriers in entrepreneurship through a cyberfeminist lens. Results show that although digital platforms may aid digital fempreneurship, barriers remain. The study identifies a double paradox of emancipation and conquest. This research pushes the boundaries of cyberfeminism and paradox theory, providing empirical evidence of platform power in entrepreneurship. It is among the first to identify barriers within the digital fempreneurship realm. © 2023 IGI Global. All rights reserved.

Document Type: Article

DOI: https://doi.org/10.4018/JGIM.329606