This study has attempted to address research gap in the Indian context by analyzing the influence of consumer innovativeness construct among users of a gradually diffusing service like BSNL 3G mobile services. The objectives of the overall study have been to derive a comparative understanding between consumer innovators and non innovators in terms of: (a) the ownership details of select consumer electronics products (b) the source of information for latest technology products and services and (c) the evaluations about the satisfaction associated with BSNL 3G mobile services with the users of the product. Data for this study was collected in September-October 2010 in Delhi and the NCR region. This study will have implications for marketers for effectively tapping the target audience through proper media and contact options. Principal component analysis has been conducted to understand the factor structure of the scale and to quantify the factor loadings for the scale items. The study has also used confirmatory factor analysis to determine convergent validity of the domain specific innovativeness scale.