Title: Designing and Driving Crowdsourcing Contests in Large Public Service Organizations: Lessons from Deutsche Bahn and Indian Railways: Using the proposed six-stage framework for crowdsourcing contests, public service organizations can leverage internal and external knowledge to cocreate effective solutions.

Author (s):: Kiran B.S.; Sharma R.

Journal: Research Technology Management

Month and Year: NA NA

Abstract: Overview: When designed and driven efficiently, crowdsourcing can leverage the power of collective intelligence and yield innovative solutions. To date, the crowdsourcing literature has focused on exemplary corporate initiatives and less on crowdsourcing contests in public service organizations (PSOs), which have a diverse ecosystem. Existing literature has only sparsely studied the design aspect of crowdsourcing as a process. We explored crowdsourcing contests hosted by two large PSOs, Deutsche Bahn and Indian Railways, from a process perspective. We created a six-stage framework for crowdsourcing contests that other PSOs can use. We highlight the need for effective internal and external marketing to enhance the effectiveness of crowdsourcing in PSOs. With structured efforts, crowdsourcing contests can help PSOs cocreate impactful solutions by seamlessly blending internal and external knowledge and efforts. © Copyright © 2021, Innovation Research Interchange.

Document Type: Article

DOI: https://doi.org/10.1080/08956308.2021.1891821