The study seeks to explore the nature of relationship between Firm Performance and manufacturing strategy in Small and medium sized organisations in India in which the decision maker takes either an entrepreneurial/a conservative orientation. The study used a structured survey instrument to collect data from 198 respondents. The instrument was directed to the key decision maker in the organisation. The finding demonstrate that the firm performance is positively affected by manufacturing strategy used by a firm this is especially true for organisations were the decision maker takes have an entrepreneurial orientation. The decision maker entrepreneurial orientation helps the organisation in identifying opportunities and threats early in the environment and helps it to prepare for them.