Indian Institute of Management Kashipur, in collaboration with the Earl V. Snyder Innovation Management Center, Whitman School of Management, Syracuse University, USA, proudly announces an International Conference on ‘Marketing Innovation’ at IIM Kashipur Campus.
A technology-centric world has spurred rapid changes in different facets of marketing. These changes are happening globally and in emerging economies like India. Further, the various facets of marketing innovation are interconnected.
A proper combination of multiple new product development practices is required to achieve greater overall innovation success. There is a need for an innovation strategy that encourages radical innovation, promotes risk-taking, motivates long-term thinking, and strives for growth. Technological innovation has brought a sweeping transformation to the marketing field, fundamentally reshaping how businesses connect with their target audiences. Recent technological advancements and digital transformations have ushered in a plethora of tools and platforms, empowering marketers to adopt more efficient, creative, and data-driven strategies to achieve their goals. These strategies cover all the four Ps of marketing – product, place, price, and promotion.
Sustainable marketing is a valuable way of promoting innovative eco-friendly aspects of products. In this context, corporate social responsibility is becoming an integral component of brand value. Consumer well-being is another pivotal area of interest for marketing researchers and practitioners in emerging economies. As these regions undergo transformative growth, understanding the factors influencing consumer well-being is of utmost importance.
Call for Abstract
Please use the link: https://iimkashipur.ac.in/icmi23/registration.php to submit the abstract.
Submission GuidelinesAll Authors are requested to follow the following guidelines:
- At the time of submission, the paper must not have been accepted for publication in any journal.
- Extended Abstract should be no more than 2000 words (excluding references, ﬁgures, and tables), and should follow APA style referencing.
- The ﬁrst page of the manuscript must clearly highlight the authors details including email and contact numbers.
- Papers are welcomed on any of the below mentions subthemes or related topic.
Duties of Author
- Have the responsibility of ensuring only new and original work is submitted.
- Must not reproduce work that has been previously published in other journals.
- Must not submit any articles that are being reviewed or considered by any journal simultaneously.
|Extended Abstract Submission Deadline||: Closed|
|Acceptance Notiﬁcation||: November 16th, 2023|
|Early Registration Deadline||: 16th - 23rd November , 2023|
|Conference Dates||: 16th-18th December 2023|
|Valedictory and Certificate Distribution||: 19th December, Morning, 2023|
Conference themes are as follows
Track I:Sustainability & Marketing
Sustainable marketing is a useful way of promoting the eco-friendly aspect of many products when done effectively. In this context, corporate social responsibility (CSR) is becoming an integral brand value. Sustainable marketing addresses critical environmental, economic, and social issues. Further, there is a need to understand the consumers’ perceptions of the relationship between services and well-being, and especially study transformative service research in health care, education, and the overall Bottom of the pyramid sector.
The subtopics for this research track are:
- Innovative sustainability and CSR practices, responsible production, and consumption
- Cause-related marketing
- Interfaces with marketing and Environmental, Social, and Governance goals (ESG)
- Service dominant logic
- Transformative services research
- Emerging innovative trends in Service Design and Marketing of Health Care and Educational Services
- Bottom of the pyramid
Track II: Consumer Well-being in Emerging Markets
Consumer well-being is a pivotal area of interest in progress for marketing researchers and practitioners in emerging economies. As these regions undergo transformative growth, understanding the factors that influence consumer well-being becomes of utmost importance.
This track seeks to explore the multifaceted aspects of consumer well-being in emerging economies, identify different factors that influence it, and present innovative solutions that foster equitable, sustainable, and inclusive growth.
The subtopics for this research track are:
- Consumer vulnerability in emerging economies, its antecedents, and the consequences on well-being.
- Diversity, equity, and inclusion in marketing and marketplaces, highlighting the role of various socio-cultural factors in shaping consumer experiences.
- Consumers’ financial well-being in emerging economies and identify measures to enhance consumer financial literacy and security.
- Significance of food and health in enhancing consumer well-being and promoting healthier consumption patterns.
- Role of technology and innovation in enabling or disabling consumer well-being in the dynamic landscape of emerging economies.
- Effects of Loneliness, social exclusion, and social inclusion on consumer behavior and overall well-being in diverse cultural contexts.
- Effect of the pandemic on consumption behavior and well‐being in negative, neutral, or positive ways.
Track III:Product Development & Marketing Strategy
A proper combination of multiple new product development practices is required to achieve greater overall innovation success. There is a need for an innovation strategy that encourages radical innovation, encourages risk-taking, motivates long-term thinking, and strives for growth. Frugal innovation and leapfrogging innovation approaches may address the Industry 4.0 Challenges in developing countries. Crowdsourcing and crowdfunding leverage their disruptive powers in using the “crowd” regarding how organizations innovate and might introduce new opportunities and challenges for innovation management.
The subtopics for this research track are:
- Innovation, Entrepreneurship, and New Product Development best practices in emerging markets
- User Centred Product Design and Customization
- Frugal innovation
- Role of Crowdsourcing and Crowdfunding in product innovation
- Management of uncertainty and its impact on evolving marketing trends and paradigms
Track IV: Technological Innovation in Marketing
Technological innovation has brought a sweeping transformation to the field of marketing, fundamentally reshaping how businesses connect with their target audiences. Recent technological advancements have ushered in a plethora of tools and platforms, empowering marketers to adopt more efficient, creative, and data-driven strategies to achieve their goals.
The subtopics for this research track are:
- Digital Transformation in Marketing
- The Role of social media in modern marketing and Influencer Marketing
- Data-Driven Marketing Strategies
- Cutting-edge technologies such as virtual reality, augmented reality, and blockchain and how they are reshaping marketing strategies
- Customer Data Privacy and Ethics
- Content Marketing in the Digital Age
- Measuring Marketing ROI
Track V: Negative Events in Marketing: Role of Digital Media
The landscape of marketing has drastically evolved with the advent of digital media.Negative events in marketing, such as brand failures, product harm crises, and unethical behaviors, can have severe consequences on businesses and consumers alike. This track aims to explore the role of the digital medium in influencing, exacerbating, or mitigating such negative events in marketing.
The subtopics for this research track are:
- Impact of digital medium on brand failures and product harm crises
- Role of digital medium in the dissemination of unethical content and behavior
- Psychological and behavioral effects of negative marketing events in the digital space
- Role of digital monitoring and analytics tools in preventing or mitigating the negative events
- Best practices for crisis management in the digital age
- Role of digital influencers and opinion leaders in the context of negative events
Track VI:Innovative and Emerging Trends in Consumer Behavior, Advertising, and Branding
Customer centricity attempts to create customer relationships based on trust and loyalty. Consumer attitudes are changing because of the increasing incomes of many and exposure to emerging ideas and technologies. A complete embrace of health and well-being is happening, with more interest and focus on customized products. Enhanced focus is now on deriving valued experiences rather than on products per se. Exclusivity is adding value, and trends like renting rather than buying for many consumers are coming to the forefront.
The subtopics for this research track are:
- Customer Centricity
- Evolving attitudes, motivations, lifestyles, and buying behaviors of urban/rural youth.
- Emerging consumer behavior trends in urban/rural areas
- The key role of movies, music, and sports in marketing
- Emerging advertising trends
- Evolving brand-consumer relationships
Track VII: Innovation in Consumer Experiences
Consumer experiences have become increasingly significant in the 21st century, driven by changing consumer behaviors, digitalization, and a shift toward customer-centric strategies. Brands that invest in delivering exceptional experiences at every touchpoint can forge stronger relationships with consumers, foster loyalty, and gain a competitive advantage in the rapidly evolving business landscape. In emerging economies, consumer experiences play a pivotal role in shaping the success of businesses and brands. As disposable incomes rise, these economies witness a surge in consumer spending.
The subtopics for this research track are:
- Consumer brand experiences and engagement
- The link between experiential consumption and consumer behavioral intentions
- Consumer and brand happiness, hedonic, and utilitarian consumption
- Event and experiential marketing in emerging economies
- Experiences in hospitality and tourism
- Experiential promotion techniques
- Consumer experiences in e-commerce/luxury/fashion
Track VIII: Innovation in Pricing
Pricing has evolved into a complex and strategic endeavor, requiring in-depth knowledge of the market, customers, and competition. The globalized economy and technological advancements have facilitated widespread international business operations. As competition intensifies, pricing emerges as a critical tool for attracting and retaining customers. Moreover, pricing in emerging economies brings forth distinct challenges and opportunities due to the unique characteristics of these markets.
The subtopics for this research track are:
- Pricing methods for determining product or service prices.
- Innovations in payment options and their impact on consumer behavior.
- Pricing and promotion dynamics in brick-and-mortar retail environments and e-commerce
- Consumer perception of pricing
- Innovative pricing strategies
- Pricing for Hedonic and Utilitarian products
- Optimal pricing methods for new and innovative products.
Step 1: Basic Check
Our panel of experts checks a received manuscript to determine whether it fits the conference theme and scope. Manuscripts out of the scope are rejected. Articles published fully or partly in journals are not reviewed or accepted.
Step 2: Peer Review
We use a double-blind system for peer review, both reviewers and authors identities remain anonymous. The review process may take two to three weeks.
Step 3: Acceptance/Rejection Decision
The decision to accept an article is based on the score given by reviewers.
Best Paper Award
One paper will be awarded from each of the eight tracks based on the criteria laid out by a panel of experts.
The nearest domestic airport is Pantnagar Airport. Pantnagar is approximately one hour drive from Kashipur. Indira Gandhi International Airport, New Delhi is approximately 4 hours drive from the campus. Ranikhet Exp 15013 and UTR Samprk Krti 15035 are two trains that run daily from Delhi to Kashipur.
Lodging and boarding for participants: IIM Kashipur will make complimentary boarding and lodging arrangement for all the conference participants from December 16th noon to December 19th noon (three days) in select hotels in Kashipur city.
Lee Kong Chian Singapore Management University
Nirmalya Kumar is Lee Kong Chian Professor of Marketing at Singapore Management University. Prior to this, heading strategy at Tata Sons, he reported to the Chairman of the $100 billion Tata group. He has lectured at Columbia University, Harvard Business School, IMD (Switzerland), INSEAD, London Business School, and Northwestern University (Kellogg School of Management).
Nirmalya is considered one of the world’s leading thinkers on strategy and marketing. As a consultant and speaker, he has worked with over 50 Fortune 500 companies in 60 countries. He has served on 12 boards of directors including ACC, Ambuja Cement, Bata India, Tata Chemicals, Ultratech, and Zensar, each with billion dollars plus in capitalization. Thrice included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world), he received their “Global Village Award” for his contributions to the business community's understanding of globalization and emerging markets before being inducted into their Hall of Fame in 2017.
Nirmalya has written 9 books, including Marketing as Strategy, Brand Breakout and Private Label Strategy. His publications, including six in Journal of Marketing Research and ten in Harvard Business Review, have attracted 27,000+ Google Scholar citations. The 2006 Academy of Management Journal article was quoted from in Oliver Williamson’s 2009 Economics Nobel Prize acceptance speech. He is recipient of two American Marketing Association awards for lifetime research contributions to marketing strategy and Interorganizational relationships.
Winner of six Case Centre adoption awards and the lifetime award for Outstanding Contribution to the Case Method. Of 73,300 cases published by the Case Centre over 50 years, his cases rank 1, 14 and 28. His TED Talk on Indian innovation has 1,000,000+ views. Recognised for teaching excellence at Harvard, IMD, Kellogg, London Business School and SMU, he was included in the 50 Best B-School professors in the world (Poets & Quants) and 50 most influential Business School professors (mbarankings.com).
Passionate about art, Nirmalya has supported exhibitions at Bauhaus Germany, Leicester Museum, Kimbell Art Museum, Museo Della Culture Lugano, Museum of Fine Arts Boston, National Gallery Singapore and Tate Britain through his Bengal School 1875-1950 art collection and served on the South Asian Acquisition Committee of Tate Modern. In recognition of his patronage and promotion of South Asian Art, he was awarded an Honorary Fellowship by the School of Oriental and African Studies (SOAS), University of London.
Texas A&M University Editor in Chief, Journal of Marketing
The American Marketing Association is pleased to announce the selection of Shrihari (Hari) Sridhar as the next Editor in Chief of the Journal of Marketing. His three-year term formally begins on July 1, 2022. Sridhar takes the reins of the Journal of Marketing from current Editor in Chief, Christine Moorman. As editor in chief, Sridhar will work with a team of co-editors, associate editors, and editorial review board members to expand the Journal of Marketing’s tradition of high-quality research.
“The Journal of Marketing is the most cited, broadest, and most read marketing journal in the world. It connects marketers who want fresh, bold, and rigorous ideas with scholars who spend their lives creating just those contributions,” explains Sridhar. “I am humbled, honoured, and grateful to be selected as the next Editor in Chief of the Journal of Marketing. I look forward to giving my selfless best and serve with positive energy.”
Katrijn Gielens Kenan
University of North Carolina, Chapel Hill Editor in Chief, Journal of Retailing
Prof. Katrijn Gielens’ research focuses on the dynamics in digital and brick-and-mortar retailing and relationships between retailers and brand manufacturers. She teaches courses in retailing and channel management. Her work has been published in leading journals such as the Journal of Marketing, Journal of Marketing Research, The International Journal of Research in Marketing (IJRM), Journal of Consumer Research and Marketing Science. For two papers she received the long-term impact award from the American Marketing Association. She also received a nomination for the Paul E. Green Award and the Shelby D. Hunt/Harold H. Maynard Award. Two other articles received the IJRM Best Article Award. She serves as an associate editor for the Journal of Marketing and the Journal of International Marketing. She is also on the editorial board of the Journal of Retailing and the International Journal of Research in Marketing. She edited “Handbook of Research on Retailing” (Edward-Elgar Publishing, 2018). The book offers insights and advice on the major shifts in the retailing landscape caused by the digital marketing revolution. She has worked extensively with business practitioners, both retailers and brand manufacturers. Her work has received substantial media attention, both nationally and internationally, and she is often consulted by the media to comment on significant retail events.
She received her PhD in applied economics from Catholic University Leuven. She also received her MS in applied economics and a degree in applied economic science, both summa cum laude, from Catholic University Leuven.
Padma Bhushan Shri D. R. Mehta
Founder, Jaipur Foot
D. R. Mehta joined the Indian Administrative Service in 1961 and held numerous positions initially in the Government of Rajasthan and later in the Government of India.
Mehta served as chairman of SEBI, the regulator of the capital markets in India, from 1995 to 2002. SEBI is the Indian equivalent of the U.S. Securities and Exchange Commission (SEC). During Mehta's tenure, a slew of economic reforms was introduced making the Indian capital market one of the most modern and efficient ones in the world, attracting both local and foreign investors.
D. R. Mehta has been active in social field throughout his life. He set up Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) in Jaipur in 1975 and is now its full-time honorary volunteer. Under his leadership, BMVSS emerged as the largest organization for the handicapped in the world, providing artificial limbs/calipers and other aids and appliances for free. More than 1 million people have been its beneficiaries so far.
University of Tennessee Editor in Chief, Journal of Product Innovation Management & EIC Designate, Journal of Academy of Marketing Science
Charles H. Noble is currently the Jerry and Kay Henry Professor of Business and the Roy and Audrey Fancher Faculty Research Fellow at the University of Tennessee, Knoxville’s Haslam College of Business. Previously, he served as associate dean for research and faculty at Haslam and was on the faculties of Boston College and the University of Mississippi. His research interests focus generally on design and development processes, as applied to both products and services. He has published in many leading journals, including the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, IEEE Transactions on Engineering Management and many others. He is currently in his second term on the editorial board of the Journal of the Academy of Marketing Science. Charles has consulted for many organizations, primarily in the airline, retailing, consumer goods and commercial real estate sectors. He has won several awards for both research and teaching.
Indian Institute of Management Ahmedabad
Prof. Anand Jaiswal is a Professor Marketing, IIM Ahmedabad. His research interests include bottom of the pyramid (BOP) markets, services management, customer satisfaction, business-to-consumer e-commerce, Healthcare Management and Innovation in healthcare, and brand extension management. He has published papers in the Journal of Business Ethics, Long Range Planning, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, Journal of Services Marketing, Journal of Consumer Marketing, Innovations, Organization & Environment, Managing Service Quality (Journal of Service Theory and Practice), Marketing Intelligence & Planning, BMC Health Services Research, Journal of Academy of Business and Economics, Asian Case Research Journal, Economic & Political Weekly and Decision.
Prof Jaiswal's work in the bottom of the pyramid (BOP) has attracted attention of academicians and practitioners in India and abroad. His first paper providing a different perspective on the bottom of the pyramid has been published in 2008 in the Innovation, a prestigious journal from MIT press. This paper and its working paper together have more than 110 citations as per the Google Scholar (as on Sep 2017). This paper is among the Top 20 Most Cited Papers of Innovations (as on Sep 2017). He published another paper in the area of BOP in the Journal of Business Ethics [Financial Times (FT) 50 journal].
He has been involved in executive training /development programmes with several Indian and multinational corporations such as PepsiCo, Cummins India Limited, Novartis, Indian Oil Corporation Limited (IOCL), Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, Hindustan Aeronautics Limited (HAL).
He has also won several awards for his research work. He was given Distinguished Young Professor Award for excellence in research in 2011 at Indian Institute of Management Ahmedabad. He won the International Management Division’s Skolkovo Best Paper Finalist award in 2012 Annual Meeting of the Academy of Management, Boston. He was also nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business’ of International Management Division in 2012 Annual Meeting of the Academy of Management, Boston.
He won the best case award in 2011 international EFMD Case Competition in the Indian Management Issues and Opportunities category. In 2013 international EFMD Case Competition he was runner-up in the Indian Management Issues and Opportunities category and received a special Highly Commended mention.
He was selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France in 2011. He also won award for ‘Excellence in Management Writing’ at IBS Kolkata and Telegraph Strategy Summit in 2005; the best doctoral student paper award at AIMS International Conference, IIM Calcutta in 2004, and the best paper in marketing award at Doctoral Symposium COSMAR, Indian Institute of Science, Bangalore in 2003.
Texas A&M University Co-Editor, International Journal of Research in Marketing
Alina Sorescu is Professor of Marketing, Chancellor EDGES Fellow and holder of the Paula and Steve Letbetter’ 70 Chair in Business – Marketing at the Mays Business School, Texas A&M University. She holds a B.S. in Mathematics from University of Bucharest, a MS from University of Florida and Ph.D. from University of Houston. Her research focuses on business models, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions. Her research appears in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing and others. Alina is the co-editor of the International Journal of Research in Marketing and has served as an Associate Editor or an ERB member at the Journal of Marketing, where she was twice recognized with the best reviewer award, the Journal of Marketing Research, Marketing Science and the Journal of the Academy of Marketing Science. Her research awards include the Ricky W. Griffin Outstanding Research Achievement Award, the Strategic Management Society conference on Big Bang Innovation Best Proposal Award, the AMA John A. Howard Dissertation Award, the AMS Mary Kay Dissertation Award, the AMA Winter Conference Best Paper in the Marketing and Technology track, as well as multiple MSI research grants. Her research has also been selected as a finalist for the Paul Green Award for the best article published in the Journal of Marketing Research. Her teaching awards include the Montague Center for Teaching Excellence Scholar Award and the Association of Former Students Distinguished Teaching Award at the college and university level.
Lehigh University Associate Editor Journal of Business Research
Prof. K. Sivakumar (“Siva”) is the Arthur Tauck Chair and a Professor of Marketing at Lehigh University. Before joining Lehigh in 2001, Siva was a tenured faculty member at the University of Illinois at Chicago (UIC). He spent nine years at UIC. Siva received his Ph.D. in Marketing from Syracuse University. He has an undergraduate degree in Mechanical Engineering (P.S.G. College of Technology, Madras University, India) and a master’s degree in Rural Management (Institute of Rural Management, India). Before obtaining his Ph.D., Siva held managerial positions at the National Dairy Development Board and the National Cooperative Dairy Federation of India.
Siva currently serves as the Secretary of Faculty for Lehigh University and also as the Faculty Secretary for the College of Business and Economics.
Siva's research interests include globalization, innovation, pricing, services, and supply chains. He has published widely in leading journals including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, and other publications. His papers have been summarized in the “Editors' Briefing” section of the Harvard Business Review.
Siva is an Associate Editor (Marketing) for the Journal of Business Research since 2016. He was the Vice Chair of Marketing Strategy Special Interest Group of the AMA during 2003-2004 and was the Vice President (Academic Affairs) of the Product Development and Management Association from January 2008 to December 2009.
Siva is the recipient of the Donald Lehmann Award from the American Marketing Association (AMA), Best Services Article Award from the AMA, Distinguished Ph.D. Alumni Award from Syracuse University, Doctoral Dissertation Award from the Academy of Marketing Science (AMS), Honourable Mention for the Doctoral Dissertation Award from the AMA, MBA Excellence in Teaching Award at Lehigh University, and other awards.
- Prof Kulbhushan Balooni, Director, IIM Kashipur: Patron
- Prof S. P. Raj, Center Director – Earl V. Snyder Center, Syracuse University, USA: Patron
- Prof Somnath Chakrabarti, IIM Kashipur: Conference Chair
- Prof Deepak Verma, IIM Kashipur: Conference Program Committee Member
- Prof Gargi Rawat, IIM Kashipur: Conference Program Committee Member
- Prof Kumkum Bharti, IIM Kashipur: Conference Program Committee Member
- Prof Madhurima Deb, IIM Kashipur: Conference Program Committee Member
- Prof Mala Srivastava, IIM Kashipur: Conference Program Committee Member
- Prof Preeti Narwal, IIM Kashipur: Conference Program Committee Member
- Prof Shivam Rai, IIM Kashipur: Conference Program Committee Member
- Prof Shobha Tewari, IIM Kashipur: Conference Program Committee Member
- Prof Utkarsh, IIM Kashipur: Conference Program Committee Member
Registration Fee Includes:
- Access to all conference sessions, including workshops.
- The conference kit and Jungle Safari for the paper presenters.
- IIM Kashipur will make complimentary boarding and lodging arrangement for all the conference participants from December 16th noon to December 19th noon (three days) in select hotels in Kashipur city.
- Lunch and refreshment during the conference.
- Detailed registration information will be provided to authors of papers selected for presentation
|Category||Participants from India||Participants from Abroad ($1 = ₹85)|
|Faculty||₹ 12000||US $ 300|
|Students||₹ 6000||US $ 150|
|Industry||₹ 15000||US $ 400|
The registration fees have to be paid after acceptance of the abstract.
Link for payment:- Click here
How will I submit my abstract?We ask the authors to submit their abstract using: https://iimkashipur.ac.in/icmi23/registration.php
What are the Submission Guidelines?
All authors are requested to follow the following guidelines:
• At the time of submission, the paper must not have been accepted for publication in any journal.
• Extended Abstract should be no more than 2000 words (excluding references, ﬁgures, and tables), and should follow APA style referencing.
• The ﬁrst page of the manuscript must clearly highlight the authors details including email and contact numbers.
• Papers are welcomed on any of the below mentions subthemes or related topic.
What is the deadline to submit an extended abstract?
The extended deadline to submit an abstract is October 10th, 2023. All abstracts received by the deadline date are deemed as original and final.
Will I have to make a hotel guest room reservation?
No, the conference organizers are responsible for lodging and boarding of all the conference presenters.
What benefits will I get against the registration fees?
Registration fee includes conference kit, lodging and boarding for the duration of the conference and Jungle Safari for the paper presenters.