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Workshop on ‘Role of Brand managers in Advertising Campaign’ by Percept/H, COO, Mr. Amitava Mitra

7th July, 2012: Mr. Amitava Mitra, Chief Operating Officer- North, Percept/H visited IIM Kashipur and addressed PGP students.

Percept/H is the flagship advertising agency of Percept Limited, which provides services to Indian and multinational brands in India. Percept/H is unique in its 360-degree offering of advertising, with the strong support of Media, PR, Event Management provided by the specialized companies of Percept Limited.

Mr. Mitra is a veteran of advertising and has undertaken revolutionary campaigns for Indian National Congress’ Jai Ho, Hero Honda and Aadhar amongst many others. Having a rich experience of over 30 years in branding, Mr. Mitra shared some valuable insights.

Interaction with Mr. Mitra focused on “Role of Brand Managers in advertising”. He shared his insights about brand management, the role of a brand manager and how it is evolving with the changing customer needs and demands. The session emphasized on how brand managers should manage change and the key areas where change should be monitored. Short films and advertisements of various products were shown and insights behind each of them were discussed.

The session sensitized the students about the increasing importance of connecting and evolving a brand as per the changing preferences of consumers. Coming from a person of impeccable experience and knowledge, the students benefitted by gaining perspective about industry’s best practices.