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EXECUTIVE CERTIFICATE PROGRAM IN FOUNDATIONS OF BUSINESS ANALYTICS

Program Title  :  EXECUTIVE CERTIFICATE PROGRAM IN FOUNDATIONS OF BUSINESS ANALYTICS
Duration  :  Two- day Weekend program
Date  :  07-08, July 2018 (Saturday & Sunday)
Eligibility  :  Any degree/ PG diploma with mathematics or statistics background
Work Experience  :  Two years desirable, preferably in IT or data analysis
Location  :  Hyderabad, India
Venue  :  Near Gachibowli Circle.
Address will be communicated to registered participants.

LEARNING OBJECTIVES

  • Understand the fundamentals of data-driven decision-making
  • Learn to model business decision problems as decision analytic solutions
  • Learn to apply supervised and unsupervised techniques using open source tool “R”

CURRICULUM

  • Role of Data Science in Business Strategy
  • Introduction to R Programming – data structures and types in R
  • Inferential Statistics using R
  • Introduction to Regression, Classification and Clustering
  • Market Basket Analysis

DETAILED SESSION PLAN

Session Topics Day and Session
1

Introduction to Business Analytics

  • Foundation of Analytics
  • Disciplines of Analytics
  • Role of Analytics in Business

Day 1
Session 0900-1015

2

Introduction to R – Part I

  • Downloading and Installing R
  • Packages and Libraries
  • Data Types
  • Data Structures in R

Day 1
Session 1030-1300

3

Introduction to R – Part II

  • Descriptive Statistics using R
  • Data and Distributions
  • Inferential Statistics and Hypothesis Testing

Day 1
Session 1400-1600

4

Business Context: Prediction
Machine Learning Context: Regression

  • Regression Basics
  • Building a Regression model
  • Model Diagnostics
  • Interpretation

Day 1
Session 1615-1815

5

Business Context: Segmentation
Machine Learning Context: Clustering

  • Clustering Basics
  • k-means and hierarchical
  • Options – Distances and Agglomeration Approaches
  • Clustering diagnostics
  • Interpretation

Day 2               
Session 0900-1100

6

Business Context: Classification
Machine Learning Context: Classification

  • Logistic regression
  • Confusion Matrix and Cost Benefit Analysis
  • Validation Methods – k-fold techniques

Day 2
Session 1115-1315

7

Business Context: Market Basket Analysis
Machine Learning Context: Association rule

  • Concepts of Market Basket Analysis
  • Association rule mining
  • Pattern evaluation
  • Introduction to Collaborative Filtering

Day 2
Session 1415-1615

8
  • Program Review
  • Student Presentations
  • Certificate Distribution

Day 2
Session 1630-1830

 

PROGRAM FEES
Fees: Rs. 23600 /- (Rs. 20000 + 18% GST) per participant
Fees include course material, business lunch and tea.
Accommodation is not provided.

PAYMENT INSTRUCTIONS and REGISTRATION

  • Read the instruction for paying online application fees
  • PAY Online through SBI Collect
  • Fill the Registration Form
  • Upon completion of payment, fill up the registration form and send it to This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.

DISCLAIMER
Program will be conducted, subject to a minimum number of registration. Fees paid will be refunded if the program is not conducted.

FACULTY RESOURCES

CONTACT
Prof. K. Venkataraghavan / Prof. Mayank Sharma      
Indian Institute of Management Kashipur
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. , This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.iimkashipur.ac.in